Mission

SALT. OPTICS is an independent lifestyle company that creates premium handcrafted eyewear for individuals with a unique sense of style.

Design

SALT. OPTICS is about simple, timeless design; impeccable quality; useful technology: hand-craftsmanship and a pure fit. We are modern, yet honor the past, and are driven by a minimal sensibility in all things. Less is, in fact, more.

Company

Established in 2006 and located in coastal southern California, SALT. Applies over 30 years of experience in building brands, developing products and servicing customers in the optical, fashion apparel and accessories markets.

Inspired by the need for eyewear that is stylish, technically advanced and appropriate for their lifestyle, the founders of   SALT. set out to provide the optical industry with an alternative to conglomerates and licensed brands. Built on the guiding principles of independence, impeccable quality, and timeless design, SALT. has shown that there is room in the marketplace for a company that thinks differently than the rest.

Values

Independent and idealistic, SALT. represents the interests of both the customer and the optical industry. Honesty, quality, positivity, simplicity and subtle sophistication are paramount. We believe in kindness, social responsibility, quiet confidence and hard work. We strive to always do our best and respect doing fewer things better. Most importantly is our commitment to customer service thats both efficient and personalized. We believe that were only as good as the product we create and the satisfaction level of our customers.